Matthew Buckland built a business that employed 70+ people and counted Vodacom, Naspers, Mediclinic and J&B as clients. He fulfilled many an entrepreneur’s dream when he sold it to M&C Saatchi for millions, and stayed on as MD. But a few years later, he was out on his own again with a new venture and a new battle to fight: against cancer. So You Want to Build a Startup? is a frank, refreshing account of the difficulties – and the fun – of building a new-media business.